Twitter Marketing in Action Sports – Tony Hawk

Thanks to Boardistan for showing us this.

A lot of bigger agencies come to us asking about how they should use Twitter in their marketing.  Honestly, not everyone should and fewer actually do it right.

Last week, Tony Hawk (yes, the professional skateboarder) issued this Tweet to his 200,000 plus followers:

Whatup Twit-talkers! I have a couple of complete skateboards to give away today. Stay tuned . . . First one is for 760 locals: Palomar Oaks Way just south of Palomar Airport Rd. Look behind the fire hydrant just across the bridge. Go now

Once again, action sports brands are taking a chance and using new technology to promote themselves.  Maybe larger brands will follow suit?

~ by doubleb on April 5, 2009.