Authenticity in PR – Sean MAlto & Gatorade

First, we’re stoked Sean Malto is getting a new sponsor in the drink category.  Good for him, good for skateboarding and of course, good for Gatorade.

But when we read the release on Transworld Business…. well, we’re surprised that’s the quote they gave Sean.  We’re no strangers to the corporate world, but when it comes to trying to give your release or pay-for-placement a little credibility, we err on the side of doing it right instead of corporate.  Check out out thoughts here.And if you’re interested, here’s Sean’s quote (in the release at least):

“I’m really excited to be on board with Gatorade,” said Malto. “We usually skate in hot weather for hours on end, and it’s hard to stay focused if you’re dehydrated; Gatorade makes sense for me and for skateboarding.”

~ by doubleb on May 26, 2009.