PR Is Just Like Building Friends
Well, not really, but there are some true similarities as to how you build relationships with media.
It should go without saying, but unfortunately it doesn’t.
Props to Heather DiRubba, PR woman at WNET Channel 13 / head of the new professionals group of the PRSA NY and Peter Shankman for helping to fight the good fight.
If you don’t know about Peter or his HARO newsletter, check him out here.
He’s got a great energy around him.
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