Staples Jumps On Social Networking

I was in Staples this morning and saw that they’re promoting calling cards for people to show off their social networking sites.

This is a pretty good youth marketing idea by Staples to generate some extra revenue with the teens and tweens. Execution could be better though.

Honestly, I think this is a pretty brilliant idea. Staples already has the capacity, why not target the younger generations that don’t have business cards yet? In high school (in the early 90’s), I dated a girl for a hot minute who had her own cars with just her home/private phone number on it. I thought that was pretty impressive at the time (yes, I was easily impressed in 1992) and this really is just an extension of that idea.

However, I think Staples is dropping the ball on execution.

Check out the Staples Facebook page:

Nary a mention of this opportunity there (and I can’t confirm this is an official Facebook page for the company, but it’s the only one that I found).

Staples, if you’re interested in diving a little more into the youth marketing subset, give us a shout and we’ll see if there’s a way we can help. One great (and relatively low cost) opportunity you could explore is developing a Facebook or MySpace application that lets you post virtual calling cards to your friends pages and potentially send them online to your nearest Staples to be printed. Developing apps. is well beyond the BBPR technical skillset, but I could give you an introduction to our friends at A.D.D. Marketing & Advertising* who wrote more than a few chapters in the book of viral, guerrilla and youth marketing handbook (still a work in progress).

BTW – Sorry about the lousy photo. One of the many shortcomings of the Motorola Q 😦

*(full disclosure: We’ve previously worked with A.D.D. Marketing & Advertising in the past on many projects.)


~ by doubleb on July 7, 2008.

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