PR Week Gets it Right With the Surf Industry

Great piece in the July 28 issue of PR Week and one that few people (from my experience) seem to understand.   Endemic media, surf, NASCAR, fishing or otherwise, cover endemic pursuits.

David Ward chatted with Surfer’s Chris Mauro about what their mag covers, what it doesn’t, in addition to exploring other opportunities endemic brands could take advantage of.

No big commentary from me on this.  It’s just one more reason people should take a look at the media they pitch, before they pitch.  This pertains to action sports media as well as other endemics.


~ by doubleb on August 6, 2008.

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