Marketing and Product Placement… how to do it and how to do it right

Just caught this commercial for Macy’s.  Judging from the responses on YouTube, it’s pretty well received.

This reminds me of my friend Justin, a guy who has no professional ties to the marketing world (but a big love for surfing and motorcycles), who I honestly think has some solid ideas on product integration in film and tv.

More on Justin and his idea to come….well, on his idea at least.

Advertisements

~ by doubleb on October 10, 2008.

One Response to “Marketing and Product Placement… how to do it and how to do it right”

  1. […] blogged about product placement before and just wish Dr. Pepper and others could get it right when it comes to product placement […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: