Marketing and Product Placement… how to do it and how to do it right
Just caught this commercial for Macy’s. Judging from the responses on YouTube, it’s pretty well received.
This reminds me of my friend Justin, a guy who has no professional ties to the marketing world (but a big love for surfing and motorcycles), who I honestly think has some solid ideas on product integration in film and tv.
More on Justin and his idea to come….well, on his idea at least.
~ by doubleb on October 10, 2008.