Shift Communications / PR Squared Review of “Free” Press Release Distribution Services

Did I just use quotes around the word free?  Hells yeah I did!  And I hate myself for it to.

The fine folks at PR Squared (and I guess Shift too), put together a review that you should check out.  I need to read it further, but at first glance, it’s solid.

I get asked a lot by friends who have more in-house and less agency background about the use of wire services.  Like Shift, I don’t have a straight answer, it’s going to vary by topic and need.  What I can tell you is that if you don’t actually have strong news value, putting it over a wire, paid or otherwise, won’t get you true editorial pick-up.

I wish it would ;-).

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~ by doubleb on October 16, 2008.

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