Shift Communications / PR Squared Review of “Free” Press Release Distribution Services
Did I just use quotes around the word free? Hells yeah I did! And I hate myself for it to.
The fine folks at PR Squared (and I guess Shift too), put together a review that you should check out. I need to read it further, but at first glance, it’s solid.
I get asked a lot by friends who have more in-house and less agency background about the use of wire services. Like Shift, I don’t have a straight answer, it’s going to vary by topic and need. What I can tell you is that if you don’t actually have strong news value, putting it over a wire, paid or otherwise, won’t get you true editorial pick-up.
I wish it would ;-).