Shift Communications / PR Squared Review of “Free” Press Release Distribution Services

Did I just use quotes around the word free?  Hells yeah I did!  And I hate myself for it to.

The fine folks at PR Squared (and I guess Shift too), put together a review that you should check out.  I need to read it further, but at first glance, it’s solid.

I get asked a lot by friends who have more in-house and less agency background about the use of wire services.  Like Shift, I don’t have a straight answer, it’s going to vary by topic and need.  What I can tell you is that if you don’t actually have strong news value, putting it over a wire, paid or otherwise, won’t get you true editorial pick-up.

I wish it would ;-).


~ by doubleb on October 16, 2008.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: