BurrellesLuce releases ranking of popular blogs

The fine folks at BurrellesLuce released their ranking today of some of the top blogs and sites online. You can download it here.

It’s an ok list, based on Technorati authority more than anything else it seems.

PR people should be careful not to take this at face value though.  Just because a site has a high authority rating, doesn’t make it appropriate or even worthwhile to pitch.  There are lots of high-profile sites that didn’t make the list and likewise, sites such as I Can Haz Cheeseburger are pretty much worthless to most PR people (well, from a pitching perspective at least ;-).

Learn from Peter Shankman and his HARO teachings, pitch on point and you’ll be loved.  Pitch off-topic and the media world is going to become a rough place for you and PR people in general.


~ by doubleb on December 11, 2008.

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