Action Sports in Big Media – the SIA, Faction Skis and Gene Simmons Debacle
For those that work in the action sports industry, January can be hell. As our friends that don’t work in the industry are hitting winter swells and getting tracks in on the hill, the marketing, PR, sales and other guys/girls in action sports are getting ready for Action Sports Retailer (ASR) and SnowSports Industries of America (SIA) shows. While it’s always fun to connect with clients and friends over beers, these shows, much like other trade shows, are work. Long nights, long days standing up and constant text messages (thankfully, no Twitters) from our friends who are on the slopes and in the water.
You may have already read on Transworld Business, but if you didn’t, Gene Simmons is entering the action sports market with a line of bags. That wasn’t as big of news at the show as what happened when Gene discovered that Faction Collective were potentially issuing a product with his likeness, without first obtaining consent from the man with the tongue.
I’m late to blogging about this, but if you’re interested in the full story (and seeing BBPR quoted as one of the many marketing firms in the action sports industry worth quoting – but to our knowledge, the only one in San Diego ;-), check out the New York Times article here or the image below.
Special thanks for former Outside Magazine staffer and now freelance writer extraordinaire, Christina Erb, for hitting us up on for this piece. Extra special thanks to her for making me sound good… two weeks of trade show madness left my brain similar to jelly.