Kia has new logos… and we know this because…
I’m not sure why, but we get a lot of press releases… and we’re not even media.
Now I have nothing against Arsonal LA… I actually don’t know anything about them. I’m sure they’re nice people who do good work. But as I mentioned in the last post, blindly blasting out press releases is not PR, not is it even a good way to get the word out. People (editors, other PR people, etc.) become numb to off target marketing, making it tougher for those with on-target stories to break through.
Regardless…. if you care… Arsonal LA just did some new logos for this year’s Kia sponsorship of the Warped Tour. Here’s one example:
As I emailed the nice person at Arsonal LA who sent me this, if KIA needs some help launching PR or social media campaigns targeting the youth/action sports demographic, please feel free to reach out.