Fake Marketing Buzzwords – Loganic

I have to thank Makenna Goodman for this post.  I just read her piece on Chelsea Green about small farmers who saw a surge in sales due to the “organic” label, having a tough time making ends meet for a variety of reasons.  Some are considering labeling their products “local” to build off the locavore trend and celebrating the idea of a smaller footprint in production.

With that in mind, we now coing the word loganic – local & organically produced products.


~ by doubleb on June 16, 2009.

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