Fake Marketing Buzzwords – Loganic
I have to thank Makenna Goodman for this post. I just read her piece on Chelsea Green about small farmers who saw a surge in sales due to the “organic” label, having a tough time making ends meet for a variety of reasons. Some are considering labeling their products “local” to build off the locavore trend and celebrating the idea of a smaller footprint in production.
With that in mind, we now coing the word loganic – local & organically produced products.