Watch your press release bragging

Much like over-boasting case studies, we like our press releases to be low on fluff, high on things media want to see.  Facts, positioning, solid story telling…instead of boasting and using words such as game-changing, paradigm shift and… well, you get the point.

Product quality aside, it would appear the NYT’s David Pogue isn’t a fan either.  Check out his post here on Gunnar Optics:

NYT GunnarOn a side note, while David is one of the most respected journalists in tech, we’re not so sure if we’d even have pitched him on this product.  The NYT is widely read in print (yes, print!!!) and online, but is it read by gamers, who are a top target for Gunnar’s products?  It could be, but we’re not so sure.

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~ by doubleb on August 19, 2009.

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