Attention Journalists: Do you want to be mass pitched?
The last couple of days, a few journalists have reached out asking if they could be added to our media lists for blast emails. We’re flattered, but here’s the thing… we don’t blast email.
At BBPR, we subscribe to the Targeted Lifestyle Communications mantra, so each pitch is tailored to the person/pub receiving it. A particular product may be of interest to CNN, Men’s Journal, TreeHugger and Maxim, but they’d all most likely be interested in different elements of the story, so we tailor as such.
Usually, reporters and editors seem to enjoy this personal approach. Are we wrong though? Would blast emails be better, or would it be taken as PR SPAM?
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PS. If you’re wondering about what kinds of clients we have, they include top action sports brands and personalities (surf, snowboarding, skateboarding and others), eco-friendly and green brands, health care / medical procedures and occasionally tech.