When Social Media Attacks – Green Peace vs. Nestle

We love this.

Well, we don’t love that consuming Kit Kats could be environmentally detrimental, and crisis PR is one of the least enjoyable things in the professional world (in our minds), but we do love the debate going on and learned a lot by diving into it.

While we’re not 100 percent in agreement with all of what Marketing Vox has to say here, we do agree with part of this excerpt:

Having a junior person run your social media components without supervision could be horribly detrimental.  Everyone makes mistakes, (even us!), but having some senior supervision may have helped minimize the blowback here.

PR isn’t brain surgery, but it’s more than blast emails and Facebook updates too.  Having strategies in place and unfortunately, crisis plans, can help keep you on course during trying times.

If you have the time, check out another take on the battle by Switched.  Check out the comments section for an interesting, sometimes off-topic, discussion.

This post was a lot shorter than our usual ones, but I learned a lot from the links included, too much to regurgitate.  If you have some time, give them a read.


~ by doubleb on March 23, 2010.

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