Twitter 101 – The Basics All Brands (And People) Should Consider
Despite that 70 percent of tweets (twittereds?) are being ignored, Twitter is still a great way to marketing your brand to specific audiences and engage new followers.
The team @ BBPR manages between 4-6 client profiles on Twitter at any given month. Because of Twitter outreach, we’ve actually had media seek us out in the green and fashion spaces, in addition to finding a great group of consumer champions.
We’re not social media experts, but here are a few tips we’ve learned along the way:
* Keep it Tight: Not just because you only get 140 characters, but also because you want your fans to RT (re-Tweet for you newbies) what you Tweet. And if your Tweet is too long, it’ll be difficult for them to do so in 140 characters.
* Abbreviate: In the spirit of keeping it tight, it’s ok, if you write the numeral 4 instead of “for” or even make up your own shorthand. Use “some1” or even “sum1” instead of “someone”. Write the way a high school kid sends text messages… it’s ok.
* Time Your Tweets: We mentioned this before. Tweet when your audience is on Twitter. We’re not going to tell you when that is… it varies by audience.
* Engage: Ask questions. Don’t just post that you uploaded 90 pictures to Facebook.
* Respond and Thanks: This falls under engagement, but people (especially on Twitter) love it when brands respond to them. Thank people for RT’ing your content or simply giving your brand/company some kudos.
* Hash Tags: You don’t need to # everything you Tweet, but do so when the descriptor doesn’t fit into the Tweet on it’s own. If you’re Tweeting about a political campaign, the word “politics” may not fit nicely into the sentence, so add “#politics” to the end. If you’re talking about Monday’s NFL game, use “#mondaynightfootball” at the end of your Tweet. Or just #football. Trending with hash tags is a post for another day.
* Fill Out Your Profile: Twitter gives people and brands a little profile section to fill out. Do it. And be real. Real “marketing ninjas” don’t need to write that they’re ninjas, so avoid that. Try to put what you Tweet about, if you can. For individuals, location is very important too.
* Don’t Over Tweet: Similar to your use of Facebook, either as a brand or individual, don’t simply log onto Twitter and blast 20 Tweets out, then go away. You’re going to annoy more than promote and even though someone is following you, there’s a good chance they’re doing so via a list or dashboard program that lets them break out different categories of who they’re really following. Don’t over-Tweet… you simply don’t have that much going on (a good exception being an event, where people may be tuned in specifically for your Tweets).
Keep in mind that these are just guidelines and there’s a lot more that goes into making Twitter part of a strong marketing program. However, they’re basics we see a lot of brands we follow on Twitter missing, so we wanted “2 do u a fvr”.
~ by doubleb on November 23, 2010.