So You Want Your Video To Go Viral?

It’s really not that hard.

More than a few friends posted a link to the Dollar Shave Club on Facebook and we honestly kept waiting for it to be for something else. Like the LuLu Lemon Sh*t Yogi’s Say video…we kept thinking this would be Gillette poking fun at itself or talking about how $1 blades just aren’t good. Well, we was wrong.

Dollar Shave Club sells razor blades at a discount. Any good? I have no idea, when we wrote this blog post, their site was down so we won’t be ordering them today (and we usually get our razors at CostCo). But 600,000+ views and some major press tells us that a few people are at least interested.

Compared to the Old Spice videos (also great), the production costs on this one is relatively meager, but you don’t need a huge budget to get great results. In this case, creative thinking, humor (always a big plus with content you want to spread virally) and a little edge (no pun intended) is all it took.

Why are we writing about this? Well, often we’re asked about social media and how to take campaigns viral. It’s not difficult, but it’s far from an exact science. It takes some risk and similar with PR (or advertising for that matter), the realization that you may not see any return.

Good job Dollar Shave guys. Here’s the video for those that haven’t seen it.

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~ by doubleb on March 8, 2012.

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