Is Social Media A Fad?

Interesting piece on Media Bistro’s 10,000 words blog about social media and if it’s a fad or not.

Our answer? Maybe, but probably not. There’s been a lot of discussion lately about employers asking potential new hires to hand over their social media logins (for the record, we don’t do that) or poke around their public social media profiles (yes, we do that), so some students supposedly are deleting their profiles rather than being asked to explain what’s on their profile or be penalized for it.

Social media is as permanent as… well, it will be here for a while. Regardless of if it’s in the form of Pinterest, Facebook, Twitter or something else, social media will be around for a long time. Think of it this way… fewer people in the US send personal letters now than they did five years ago (we don’t need to cite a source there, we’re pretty sure that’s an accurate statement). At the end of the day though, writing letters to one another is a form of communication. People have NOT stopped communicating… they may do so in different ways, email, Facebook posts, etc., and the communication may be shorter in format, but they’re still communicating.

When it comes to your marketing and PR programs, you need to stay on top of what’s new and next when it seems relevant to your needs, but more importantly, you simply need to stay on top of your marketing.


~ by doubleb on March 27, 2012.

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