Case Study – IPATH Footwear

Case studies we post on the BBPR blog are for the purpose of showing select media highlights and do not represent the full range of work or explain the strategies behind our campaigns.  If you’re interested in finding out more about this or other successful projects we’ve spearheaded, please email info@bbpublicrelations.com.

IPATH has been a BBPR client since 2007. Having embraced eco-friendly materials in their skate and casual footwear since 1999, IPATH was a part of the green revolution long before it became the trend it is today.

Working hand-in-hand with IPATH, we’ve developed their non-endemic media strategy, helped create collections, supported the brand at trade shows (often appearing in front of the camera during interview requests) and assisted in the brainstorming of new footwear initiatives.  Over the course of our relationship together, we continue to secure a range of media for the brand (on average 10 placements per month) that include outlets such as ESPN.com, Hype Beast, TreeHugger, Cool Hunting, Nylon Guys, The Daily Green, CtotheJL, Antenna, Men’s Fitness and Rad Collector.

Below are just a few examples of our media coverage for IPATH.

Case studies we post on the BBPR blog are for the purpose of showing select media highlights and do not represent the full range of work or explain the strategy behind our campaigns.  If you’re interested in finding out more about this or other successful projects we’ve spearheaded, please email info@bbpublicrelations.com.

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