Case Study – Maku Furniture

Case studies we post on the BBPR blog are for the purpose of showing select media highlights and do not represent the full range of work or explain the strategies behind our campaigns.  If you’re interested in finding out more about this or other successful projects we’ve spearheaded, please email

In 2007 Johny West was poised to launch Maku Furniture.  A melding of his passion for design and background in action sports (among other positions Johnny was previously global brand director for K2 Snowboarding) Maku was a bold step for the furniture industry.  With unique designs, eco-friendly elements and a great back story due to Johnny’s place in action sports and his desire to spend more time with his family, Maku had more than a few media angles we could pursue.

National media that included the Associated Press and Men’s Health Best Life, along with eco-media, regional California outlets and design magazines all loved Maku’s unique story.  The following is just a sample of the places Maku or Johnny West have been featured due to our efforts.

Johnny West is a notorious multi-tasker.  Stay up to date with his travels on Twitter or the Maku Furniture blog.


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