Case Study – Primo Island Lager Launch in California

Case studies we post on the BBPR blog are for the purpose of showing select media highlights only and do not represent the full range of work or explain the strategies behind our campaigns.  If you’re interested in finding out more about this or other successful projects we’ve spearheaded, please email info@bbpublicrelations.com.

BBPR launched Primo Island Lager in California.  The project ran between January and March 09, resulting in widespread media coverage that included Playboy, the Los Angeles Times, San Diego Union-Tribune, Orange County Register, Rad Collector and many endemic action sports news sites.  In addition, we connected Primo representatives face-to-face with more than 20 influential brands in the surf, skate and snowboard worlds, so they could partner with them on future promotions.

Not bad for a beer that at the time wasn’t available east of Nevada!

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