Case Study – project BLUE

Case studies we post on the BBPR blog are for the purpose of showing select media highlights only and do not represent the full range of work or explain the strategies behind our campaigns.  If you’re interested in finding out more about this or other successful projects we’ve spearheaded, please email

project BLUE represents an unheard of collaboration in almost any multi-billion dollar industry –  leading and competitive brands joining forces to support the non-profit Surfrider Foundation through a product partnership.  We handle traditional PR and social media for the initiative, helping to secure placements ranging from Good Morning America to Men’s Fitness and TreeHugger.


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