Maku Furniture – A Brand to Watch

Coming from bigger agencies, it was rare that anyone on our team had the opportunity to launch a brand and develop their PR strategy from scratch.  Maku is one of those brands.

Working with Johnny West (founder and owner) of Maku gave us the option to really build a program that touched upon our action sports PR capabilities, as well as our more traditional PR work.

While we secured some killer coverage, ranging from online media to traditional channels (including an AP hit), our favorite and most recent was the new issue of Men’s Health BestLife.

Two pages!

For those that don’t know, Johnny has held more than a few high-level positions in the action sports industry (most notably at K2).  Maku is his baby, combining his love of design, need for furniture (kidding) and concern for the environment into one tight package.

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~ by doubleb on June 12, 2008.

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